For the first time since CupPrint began producing the reCUP™ less than a year ago, CupPrint manufactured a million reCUPs during the month of March. The reCUP is the first fully-recyclable paper cup made from EarthCoating™.
EarthCoating is a mineralized resin that allows the the reCUP to break down in mainstream recycling systems. The polyethylene lining on traditional plastic cups makes mainstream recycling impossible.
The reCUP looks the same, works the same, and is manufactured the same way as a traditional plastic-coated paper cup.
“We’ve seen production steadily climb since October, but in the last month or so demand for the reCUP has really started to take off,“ CupPrint CEO, Terry Fox, said. „As the debate over a potential latte levy intensifies, operators are looking for ways to protect their business, but at the same time take their environmental responsibilities seriously.“
„The reCUP is a great solution as it is fully recyclable in the regular cardboard waste stream,“ Fox went on to say. „We’ve been working hard to get the appropriate partners on board and the milestone production of reCUP in March demonstrates that we are well on the way to gaining the kind of traction we know we will achieve for this eco-friendly cup.”
CupPrint’s County Clare facility produces the reCUP and introduced the product to Europe and the U.K. The facility is currently undergoing a 10 million Euro expansion to cope with anticipated increased demand for the company’s range of eco-friendly cups. These eco-friendly offerings include reCUP, Frugalpac, and Vegware cups.
CupPrint is currently in talks with a host of distributors and retailers throughout Europe who are looking at its eco-friendly products.
As the debate over becoming a more eco-friendly country intensifies, operators are looking for ways to protect their business. Simultaneously they strive to be environmentally conscious. CupPrint can deliver that dual value.