True strategic marketing requires creativity. It calls for finding innovative avenues and one-of-a-kind channels.
CupPrint delivers the means for this creativity used by the best and brightest businesses. Our cups serve as a unique messaging tool – literally a moving billboard.
CupPrint client Build Innovation Together (BIT) is one such company that’s leveraged our cups for promotional purposes.
BIT is a medical diagnostics product development corporation with a world-wide presence. Locations include Frankfurt (Germany), Montpellier (France), Irvine (California), San Diego (California), Kunshan (China), and Shenzhen (China).
Specializing in diagnostic device development, the U.S. BIT team recently used the cups to market their company at an conference and expo in Chicago.
While at the event, BIT offered coffee at their booth and during their meetings. The double-wall custom branded BIT cups were perfect for holding coffee and advertising alike!
“At the show, we had an exhibit booth and many executive-level meetings where coffee is a nice touch – especially with our very own branded coffee cups,” Jonathan Johnson, BIT Marketing Associate said. “As our clients and friends left the booth drinking their coffee, our cups acted as a walking business card around the show!!!”
The branded cups proved to be such a powerful asset that BIT sent several to their German office. These cups bolstered the German team’s marketing efforts.
“We also sent a large amount (of cups) to our German headquarters in Frankfurt,” Jonathan said. “Our German colleagues used the cups to advertise at their big Annual Summerfest company party.”
CupPrint takes pride in offering our clients top-notch service.
“We really enjoyed working with CupPrint” Jonathan said. “They are an awesome company!”
“CupPrint’s communication was great,” Jonathan said. “If I had any questions or concerns, I knew I would get a reply ASAP.”
CupPrint’s two-week delivery time allowed BIT to order and receive their cups just weeks before the expo.
“The lead time was the biggest worry for me because we only had a short window until we needed the cups for the conference and expo event,” Jonathan said. “But CupPrint delivered on time!”
CupPrint designed its manufacturing and design strategy to minimize client costs.
“On top of the favorable small unit order minimums, CupPrint saved us money by shipping our branded to-go cups straight to the event location,” Jonathan said.
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