Ice Cream Tips and Trends for 2020
It’s that time of the year to think about sunnier days.
Whether that’s serving scoops at events, or perhaps branching out to make the most of brighter, longer days by adding iced snacks to your product line.
Here’s some tips and trends on branding, colours, presentation, flavours & ingredients that we’ve spotted for the coming season – but first, some reasons to profit from frozen snacks if you don’t already:
They All Scream For … Reasons to Serve Ice Cream
( … as if you needed any)
- Colorful – people buy with their eyes. (Or the eyes of their children!)
- Popular – nearly everyone loves ice cream!
- Low Cost of Entry – it’s easy and affordable to setup or add to your current business – especially if you already sell chilled drinks and snacks.
- Positive – because it’s associated with good times. Ice cream is great for your brand image, especially if served in a sustainable cup.
Sunshine and Sprinkles – Ice Cream Trends for 2020
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Presentation & Design
A continuation of pastel – especially turquoise, aqua and mint – colour palettes and themes for both cups and scoops. These complement crimson, scarlet and red-orange combinations for contrast
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CHECK GALLERY FOR DESIGN INSPIRATION
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Premium Look & Textures
Á la carte toppings and floral-style rolled ice cream trimmings, indulgent ingredients and flavours add to the progression of the artisanal movement. High-end sorbets and shave ice trends continue. Many mainstream ice cream sellers are following the top-end Gelaterias by upping their game with more than than just a few added marshmallows or sprinkles for contrasting mouthfeel and aesthetics. Brûlée and dry ice can still be seen at the cutting edge parlours.
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Wellbeing
Warm weather aside, the ‘on-the-go’ snacking trend continues, with supplements such as added or high protein variants, sheeps milk, vitamins and probiotics, lactose and egg free ice cream, CBD-infused and plant-based frozen ice options.
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Sustainability
Customers see sustainability as a must-have – not a nice-to-have. So recycled napkins, wooden or biodegradable spoons and alternative-coating cups such as ‘Bio’ compostable cups or certified recyclable paper cups are pretty much compulsory.
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Taste Samples
Tiny branded free sample cups to get your flavours and brand name ‘Out There’. 4 oz espresso cups are perfect for this.
Vintage
Antique and nostalgia-influenced fonts and both US Dairy Parlour and British ice cream van retro branding styles are big right now.
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We’d love to help you create your next winning cup design that showcases your brand in the best possible way. Please let us know what styles and sizes you’re interested in and we’ll get back to you with a Quick Quote and assist with artwork options whether you want to create your own or need us to create a striking design for you.
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