CupPrint & FLYERALARM Launch Recyclable Paper Cup in Germany During State Visit of Irish President


CupPrint and FLYERALARM Launch First AAA Certified Recyclable Paper Cup on the German Market.

The announcement made during event in Berlin to celebrate the growth of Irish industry presence in Germany, hosted by Enterprise Ireland, (Ireland’s trade and innovation agency), during a state visit of the Irish President Michael D. Higgins.

CupPrint, the European market leader for short-run printed paper cups, and FLYERALARM, Europe’s leading online B2B printing company based in Würzburg, have made sustainability their top priority.

Together they’re launching the first paper cup on the market with AAA recyclability certification, the re|UUSI Cup, which is now available in Germany.

re|UUSI cups – the are specifically designed to be recycled in regular waste processing plants. In 2018 this product was awarded AAA certification by the Institute cyclos-HTP in conjunction with the German Green Dot scheme, which is recognised throughout Europe.

re|UUSI cups use up to 46% less plastic and can be recycled with normal mixed waste paper.

Ireland is clearly committed to the Green Agenda, sustainability and environmental awareness. Today’s announcement of CupPrint and FLYERALARM is a collaboration between two innovative European companies that are demonstrating their environmental awareness and responsibility by offering sustainable solutions to end users. Irish President Michael D. Higgins said in Berlin: “Irish industry is increasingly focusing on trade with European partners. Today’s event, taking place in the heart of Germany, in the heart of Europe, is proof of this”.

Niche strategy as a recipe for success

Terry Fox founded CupPrint in 2009 – just one year later the company expanded and opened a European sales office in Germany. Terry Fox discovered a gap in the market through his many years of experience in high-speed commercial printing and packaging: The production capacities of the printed paper cup lines did not match the needs of the market, which consisted mainly of small cafés. “In particular, the high standard order volumes and long delivery times are a competitive disadvantage for smaller catering companies,” explains Terry Fox. “CupPrint has therefore set itself the task of serving the market even in small print runs and accelerating the ordering process with the help of the latest technologies – including the possibility of digital 3D design preview”. Orders are accepted from a quantity of a thousand cups with a maximum delivery time of 15 days.

Sustainable cooperation

In 2013, Enterprise Ireland, Ireland’s government trade and innovation agency, established the contact between CupPrint and FLYERALARM: “We are delighted to be working with CupPrint to further expand our already broad portfolio of cups – for coffee enjoyment with a clear conscience,” says Pascal Ritter, Head of Give Aways at FLYERALARM. Julie Sinnamon, CEO of Enterprise Ireland, continues: “CupPrint is a good example of how an ambitious Irish SME makes innovative products for an international market – and demand continues to grow”.

About CupPrint

Established in 2009, CupPrint specialise in short run, fast turnaround, customised paper cup printing. A service that was previously only available to large volume buyers. The Ennis-based company have manufacturing operations in Co. Clare, Ireland and The United States, as well as a European Sales Office in Germany. The CupPrint range includes the first and only cup that’s designed to be recycled in regular waste processing plants. In 2018 this product was awarded ‘Triple A’ certification by the Institute cyclos-HTP in conjunction with the German Green Dot scheme, which is recognised throughout Europe. CupPrint’s offering allows smaller businesses, such as those with limited storage space, to present their brand on bespoke paper cups and to demonstrate their commitment to sustainable values if required. Customised cups are also attractive to event organisers, for in-house brand use or promotional merchandise resellers. Now with 160 employees, CupPrint have enjoyed solid growth in recent years and, in 2018, joined forces with global food service packaging giant Huhtamaki.


FLYERALARM ist eine der führenden Online-B2B-Druckereien in Europa und eines der größten deutschen E-Commerce-Unternehmen. Seit 2002 zeigen die Würzburger Druckspezialisten, wie intelligent die Bestellung von Druckprodukten sein kann. Heute beschäftigt FLYERALARM mehr als 2.300 Mitarbeiter und erzielte 2018 einen Umsatz von mehr als 350 Millionen Euro. Das Unternehmen ist bereits in 15 Ländern vertreten, die alle mit Papierbechern aus Ennis, Co. Clare in Irland, versorgt werden.


Über Enterprise Ireland

Enterprise Ireland ist eine Organisation der irischen Regierung zur Wirtschaftsförderung. Sie arbeitet eng mit irischen Unternehmen zusammen, um ihnen zu helfen, globale Märkte zu erschließen sowie zu wachsen, Innovationen voranzutreiben und Exporte zu steigern. Enterprise Ireland kooperiert mit Unternehmern, irischen Firmen, Forschungseinrichtungen und Investoren, um den Außenhandel, die Innovationsstärke, Führungsrolle und Wettbewerbsfähigkeit Irlands voranzutreiben. Auf diese Weise unterstützt die Organisation nachhaltiges Wirtschaftswachstum und regionale Entwicklung. Zudem trägt Enterprise Ireland aktiv dazu bei, Beschäftigung in Irland zu schaffen und zu halten.
Enterprise Ireland

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