Some branding opportunities are fleeting.
Others become part of the customer experience.
For Coffee Angel, the paper cup has remained one of the brand’s most important customer touchpoints. Every day, customers carry it through Dublin’s streets, offices and cafés. It has become a familiar part of the Coffee Angel experience and a visible expression of the brand itself.
In the video below, the Coffee Angel team shares their experience of working with Cup Print and the role custom printed cups have played in their journey.
“Our cup has really been key to the Coffee Angel brand journey”
When asked about the role packaging has played in the business, the Coffee Angel team put it simply:
“Our cup has really been key to the Coffee Angel brand journey. It’s remained our core customer touchpoint and is something that we’re really proud of at Coffee Angel.”
It’s a reminder that packaging often does far more than carry a product.
For many coffee businesses, the cup is one of the most visible brand assets they own. Long after a customer leaves the counter, the cup continues the conversation, travelling through offices, meetings, commutes and social moments throughout the day.

Why branded coffee cups matter
A well-designed custom cup can help coffee brands:
- Create stronger brand recognition
- Deliver a more consistent customer experience
- Stand out in a competitive market
- Turn an everyday purchase into a memorable interaction
For Coffee Angel, the cup has become a familiar and recognisable part of the brand’s identity across Dublin.
The design combines distinctive visual branding with thoughtful finishing touches that help reinforce the premium experience customers expect.
Bringing the design to life
The Coffee Angel cup demonstrates how small details can elevate a packaging design.
Features include:
- Custom embossing
- Printed cup base branding
- Cup Print’s low-plastic coating technology
- Certified-as-recyclable cup construction
Together, these elements help create a cup that reflects the quality and character of the Coffee Angel brand.
A partnership built around brand experience
At Cup Print, we believe great packaging should help businesses build stronger connections with their customers.
Every brand has a story.
Our role is to help bring that story into customers’ hands through custom printed cups produced with flexibility, speed and expert support.
We’re proud to have played a small part in the Coffee Angel journey and grateful to the team for sharing their experience.
LOOKING FOR CUSTOM PRINTED CUPS FOR YOUR COFFEE BRAND?
Whether you’re opening your first café or growing an established business, Cup Print can help bring your brand to life with custom printed paper cups from just 1,000 pieces.
FAQs
Are custom printed coffee cups worth it?
Custom printed coffee cups can help increase brand visibility and create a more consistent customer experience. For many coffee businesses, the cup is one of the most visible customer touchpoints.
What is a custom printed coffee cup?
A custom printed coffee cup is a paper cup featuring a business’s branding, artwork or messaging. They are commonly used by cafés, coffee shops and foodservice businesses.
What is embossing on a coffee cup?
Embossing creates a raised design or texture on the cup surface, adding a distinctive premium finish.
What’s the lowest amount of custom cups can I order from Cup Print?
Cup Print offers low minimum order quantities starting from just 1,000 pieces.